Tuesday, September 17, 2013
Get it Daily (9.17.2013)
There are so many free handouts of random publications on this campus. You can't walk down the mall without being presented with a flyer for a club or a discount coupon for a yoga studio or an advertisement for research studies and who knows what else. There are career and internship and community involvement and study abroad fairs all with handouts and information packets galore. Walk in to many buildings on campus and there will be a row of newspapers and other publications waiting to be picked up and read by somebody, anybody. So much paper goes in to the distribution of all of these various publications and much of them just go unread and unheeded. The one free handout I do like to make sure I get a copy of is the MN Daily. It is such a good resource for the news on campus and is even cooler because it is entirely student run! If I remember I usually save all of the handouts I receive on campus and save them for my collection purposes just because I feel there is some sort of significance in the act of promoting your organization with physical pieces of paper put in the hands of a representative - not only is your organization being represented by the information on the sheet but by the person who distributes them. Which one is more effective? Who actually reads the information sheets? Does your organization gain members? Is it an effective way with cost and time to promote this way? And a million other questions and observations surrounding the constant bombardment with information students are presented with outside the classroom. (not to mention the chalkings and other promotional posters/ads/email lists etc)
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